BAD SIGNS
(Street Apparel Brand)

Bad Signs is a streetwear brand concept built around themes of bad luck and adversity, with a visual identity derived from everyday street signage. I developed the concept to resonate with an urban 18–25 audience, reclaiming familiar visual language and reframing it as a badge of identity. The brand thrives on sticker culture, extending naturally into digital reaction stickers that served as both promotion and community-building.

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MENTOS
(Social Posts)